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Five ways to work together. One that's right for you.

Every organization we work with has a different situation, capability gaps, internal structures, and growth ambitions. We don't believe in one-size engagements we believe in the right structure from the start. Tell us where you are. We'll tell you where to begin.

For agencies & consultancies Extend what you offer. Own what you deliver.
A1 · Co-Branded Partnership

Enter the market as one unified proposition.

Plan together. Deliver together. Enter new capability territory as one.

A joint market proposition between your agency and Zoo GMCC. You bring client relationships and market credibility. We bring the capability depth and the delivery infrastructure. Together, you offer a service that neither could offer alone, and you co-own the account, the outcome, and the opportunity.

What's included
  • Joint pitch capabilities and co-authored proposals
  • Shared strategy and account management layer
  • Combined service offering across both organisations
  • Co-marketing and joint thought leadership
  • Formal partnership agreement with defined revenue model
A2 · Execution Partner

Your invisible back-end capability team.

Your capability. Your brand. Our team behind it.

Zoo GMCC operates as your invisible delivery partner. All work is executed under your agency's brand, using your tools, and aligned to your client's directions. Your client sees only you. A dedicated Zoo GMCC POD supports the entire engagement, from planning through execution, with complete confidentiality.

What's included
  • Dedicated named POD not a rotating pool
  • All deliverables in your brand templates and formats
  • Weekly collaboration rhythm and structured brief intake
  • Complete IP ownership and NDA protection from day one
  • First-pass client approval rate above 80% on active engagements
For brands & organisations Extend what you offer. Own what you deliver.
B1 · Embedded Model

Your dedicated marketing department.

From strategy to reporting, fully owned.

Zoo GMCC becomes your marketing department, planning through execution to reporting. A senior Strategic Lead operates as your embedded Marketing Lead, supported by an integrated team across all relevant pillars. One team, one set of OKRs, fully accountable. For organizations with India-specific expansion plans, a Build-Operate-Transfer (BOT) model is also available.

What's included
  • Senior Strategic Lead operating as your marketing lead
  • Integrated team across relevant capability pillars
  • Monthly retainer with defined scope and growth provisions
  • Monthly & Quarterly Business Reviews
  • BOT model available for India-specific expansion plans
B2 · Fractional Model

A specific capability extension.

Integrated into the team you already have.

Zoo GMCC integrates into your existing agency or in-house team, not to replace what's working, but to add what isn't. Whether the gap is technology, scaled content, performance media or analytics, we bring dedicated capability to the specific function that needs it and work within the structure you already have.

What's included
  • Senior domain lead (Media, SEO, MarTech, etc.)
  • Integrated execution team behind the domain lead
  • Monthly retainer scoped tightly to the capability
  • Integrated into your existing planning & review rhythm
  • Scales up or down as your requirements evolve
B3 · Product + Advisory

Adopt AI-powered, technology-led marketing.

Ready to adopt AI-powered, technology-led marketing.

Clients adopt Zoo Media's proprietary marketing technology with strategic advisory, onboarding and consultation from the GMCC team. Available across High Touch, Light Touch, and Zero Touch tiers, with a structured transition roadmap, guiding you from agency-dependent to product-led at a pace that suits your readiness. Can layer on top of B1 or B2.

What's included
  • Zoo AI product licensing, configuration & onboarding
  • Tech lead and human-in-the-loop advisory services
  • HT / LT / ZT service tier options
  • Structured transition roadmap: agency-led to product-led
  • Customisable for verticals e.g. product-led SEO
Still unsure?

Tell us where you are and we'll suggest the right starting point.

Two models for agencies. Three for brands. One honest conversation to find your fit.