Home / Engagement Models

Start where you are. Scale to where you need to be.

Every client relationship is different — and our engagement models are built to reflect that. We have structured five distinct models based on the nature of your business, your stage of marketing maturity, and the level of integration you need. Each model operates under a defined scope, a formal SLA, and a dedicated team. From day one, you know exactly what you are getting, who owns it, and what success looks like.

For agencies → For brands & organisations

For agencies & consultancies Two models. Both built on trust, quality, and complete confidentiality — Zoo's agency-quality work behind your brand relationships, with full NDA protection and a dedicated team structure.

A1 · Co-Branded Partnership

Enter the market as one unified proposition.

For — agencies & consultancies expanding capability or entering new territory

Zoo GMCC and your agency pitch together, plan together, and deliver together under a shared identity. We bring the depth; you bring the client relationship and market presence. Revenue, scope, and go-to-market are jointly agreed from the outset — a stronger combined offering than neither party could credibly build alone.

What's included

✓Joint pitch capabilities and co-authored proposals
✓Shared strategy and account management layer
✓Combined service offering across both organisations
✓Co-marketing and joint thought leadership
✓Formal partnership agreement with defined revenue model

A2 · Execution Partner

Your invisible back-end capability team.

For — agencies winning briefs that need more depth or scale than their team can deliver

Zoo GMCC executes entirely within your agency's brand, tools, templates, and direction — with zero visibility to your end client. A dedicated POD is assigned from planning through delivery and reporting. Your client sees only you; Zoo provides the capability that makes it possible.

What's included

✓Dedicated named POD — not a rotating pool
✓All deliverables in your brand templates and formats
✓Weekly collaboration rhythm and structured brief intake
✓Complete IP ownership and NDA protection from day one
✓First-pass client approval rate above 80% on active engagements

For brands & organisations Three models. One for every stage of marketing maturity — from a full embedded department to a single capability extension to product-led transformation.

B1 · Embedded Model

Your dedicated marketing department.

For — businesses that need their full marketing function managed end-to-end

Zoo GMCC becomes your marketing department — planning through execution to reporting. A senior Strategic Lead operates as your embedded Marketing Lead, supported by an integrated team across all relevant pillars. One team, one set of OKRs, fully accountable. Includes a Build-Operate-Transfer (BOT) option for organisations planning to move the function into India.

What's included

✓Senior Strategic Lead operating as your marketing lead
✓Integrated team across relevant capability pillars
✓Monthly retainer with defined scope and growth provisions
✓Monthly & Quarterly Business Reviews
✓BOT model available for India-specific expansion plans

B2 · Fractional Model

A specific capability extension.

For — businesses with an existing team or agency that need to fill one capability gap

Zoo GMCC integrates into your existing team and fills a specific gap — media planning, AI-powered content, Search Experience, marketing technology, or advanced analytics. A senior domain lead and execution team slot directly into your planning rhythm, tools, and reporting. Specialist depth, without the cost or complexity of a new hire.

What's included

✓Senior domain lead (Media, SEO, MarTech, etc.)
✓Integrated execution team behind the domain lead
✓Monthly retainer scoped tightly to the capability
✓Integrated into your existing planning & review rhythm
✓Scales up or down as your requirements evolve

B3 · Product + Advisory

Adopt AI-powered, technology-led marketing.

For — businesses ready to adopt AI-powered, technology-led marketing

Clients adopt Zoo Media's proprietary marketing technology with strategic advisory, onboarding, and consultation from the GMCC team. Available across High Touch, Light Touch, and Zero Touch tiers, with a structured transition roadmap — guiding you from agency-dependent to product-led at a pace that suits your readiness. Can layer on top of B1 or B2.

What's included

✓Zoo AI product licensing, configuration & onboarding
✓Tech lead and human-in-the-loop advisory services
✓HT / LT / ZT service tier options
✓Structured transition roadmap: agency-led to product-led
✓Customisable for verticals — e.g. product-led SEO

The selection matrix

Which model is right for you?

A quick read on where most clients start, based on who you are and the situation you're in today.

If you are…	…and your situation is…	Start with
An agency	Winning briefs you can't fully deliver	A2 · Execution Partner
An agency	Wanting to pitch bigger and enter new markets	A1 · Co-Branded Partnership
A brand or business	No in-house function, or needing a full reset	B1 · Embedded Model
A brand or business	Have a team but a specific capability gap	B2 · Fractional Model
A brand or business	Ready to adopt AI-powered marketing technology	B3 · Product + Advisory
Any organisation	Unsure — want to explore the fit first	Discovery Call

Quick connect

Tell us where you are and we'll suggest the right starting point.

Two models for agencies. Three for brands. One honest conversation to find your fit.